At Vision Unlimited, strategic insight, global experience, and an extensive network allows us to offer comprehensive media consulting services that consistently deliver impactful, high-quality results. From launching television channels to navigating complex global challenges, we are dedicated to driving growth and success for our partners in the dynamic world of media and advertising.
Challenge: Unilever sought to establish a robust market presence in Afghanistan, a challenging and untapped market with significant potential.
Solution: Through our sister concern, Asiatic Marketing, we led the strategy development, promotion, penetration, and distribution efforts.
This included: Conducting a comprehensive feasibility study to assess the market’s viability. Localizing and executing advertising campaigns for the Afghan audience. Managing media relations and monitoring through preferred third-party vendors to ensure the effectiveness of campaigns. Coordinating public relations efforts, including press conferences and media outreach to maximize brand visibility.
Outcome: The campaign led to successful brand penetration, establishing Unilever as a trusted household name in Afghanistan, with increased brand loyalty and product sales across the region.
Challenge: The Afghan market lacked a strong telecom brand, presenting an opportunity to create a trusted and reliable telecommunications provider.
Solution: We played a crucial role in the development and execution of ROSHAN, a telecom brand aimed at transforming Afghanistan's telecommunications landscape. We facilitated the creation of a comprehensive feasibility study and strategic roadmap, ensuring alignment with the brand’s objectives. Our efforts focused on guiding the development of targeted advertising campaigns for radio, TV, and print to build brand awareness. We also facilitated the monitoring of media efforts across various platforms, including outdoor, online, and print, to maximize reach. Additionally, we supported the execution of brand activation and launch events to ensure a strong market entry.
Outcome: ROSHAN quickly grew into a name reckoned for its reliability and wide network coverage, becoming a household name in Afghanistan
Challenge: The Pakistani market lacked a dedicated travel channel, and Discovery sought to fill that gap with the launch of Discovery Pakistan.
Solution: We contributed to the successful launch of the channel in Pakistan by managing the end-to-end process, which included designing and executing a creative marketing campaign that resonated with the local audience. Our involvement extended to managing the production of TV commercials, radio spots, and editorial services to ensure alignment with the brand’s global image while effectively localizing for the Pakistani market. Additionally, we played a key role in organizing a high-profile launch event that generated significant media coverage and industry buzz, as well as coordinating media relations and press conferences to establish strong connections with local media outlets.
Outcome: Discovery Pakistan was successfully launched and quickly garnered a loyal viewership, becoming a leading travel channel in the country.
Overview: TVision Unlimited has broadened its services beyond traditional media, driving impactful global initiatives through innovative public relations and media consultancy campaigns.
Key Initiatives: Election Campaigns: Vision Unlimited led an awareness campaign in Afghanistan, emphasizing the importance of voting to the country's citizens. Election 1997 Coverage: We managed CNN Pakistan’s Election 1997 coverage, coordinating a cross-border team from India and Pakistan to deliver comprehensive election analysis and reporting, setting a new benchmark for regional collaboration.
Outcome: Through strategic media consultancy, Vision Unlimited has successfully managed large-scale election campaigns and supported global initiatives, strengthening its reputation as a leader in media and public relations.
